Jacobo Becerra Avilés brings 14 years of dedicated service to ORGANO, matched by 14 years of expertise in the network marketing industry. He started his career in the pharmaceutical industry, specializing in medications for weight management. There, he advanced from an accounting analyst to holding a management position in the commercial division.

As a Certified Public Accountant, Jacobo enhanced his credentials in 2018 by earning a Master’s Degree in Business Administration from the Latin American University in Mexico City.

Jacobo’s career at ORGANO demonstrates steady growth and increasing responsibility. Starting as an Accountant, he progressed to Accounting Manager as operations expanded. In 2018, he took on the role of Controller for Latin America. His leadership abilities were recognized in June 2020 when, after a thorough selection process with ORGANO’s Chairman and Global Managers, he was appointed General Manager for Latin America, a position he continues to hold today.

His management philosophy centers on selecting the right team members and fostering an environment of trust and autonomy. He believes in maintaining awareness of all business aspects while empowering his team to make independent decisions. This approach has allowed him to build a cohesive team working efficiently toward shared goals.

With a thorough knowledge of ORGANO’s operations in Mexico since its inception, and in Bolivia and Peru since these markets came under Mexican management, Jacobo strengthens his strategies while addressing improvement opportunities, leading to success.

NORTH AMERICA

Bernardo Chua
Founder

Paul Caldwell
Chairman & CEO

Andrew Finn
Chief Operating Officer

Shella Chua
Chief Strategy Officer

Ramil Carmen, BBA, CPA, ThM
Chief Financial Officer

Shannon Hewitson
EVP, Global Relationship Management

Fran Muntz
VP, Beauty Division

Joel Binn
VP, Technology Innovation

Christelle Robert
AVP, Global Market Development

Dorothy Anderson
Country Manager, Jamaica / Channel Manager

EU/EMEA

Paul Steven Mason
VP, Global Operations

Sara Marinelli
Business Development Director
Europe

Francesc “Paco” Tormos
Corporate Sales Manager
Iberia

Rest of the World

Cornelle Van Graan
Managing Director
Africa

Jacobo Becerra
General Manager
LATAM

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